Website Case Study
Mullingar Montessori Success Highlights
The Website Content, Page One Google Search Rankings plus School Visit Booking Form has helped the business with…
- new enrollments
- school visit bookings
- reduced administration time
- savings
- page 1 Google rankings
- service awareness
We have divided the case study into the following categories.
Video Tour
Project Overview
Online Payments
Design Gallery
1 Year Results
Google Rankings
Project Stages
Website Design
Client Feedback
The Client
Business: Mullingar Montessori and The Den After School Care, Founded 1994
Business Owner & Client Lead: Ursula Keenan
Description: An industry leading early learning centre for Montessori, Full Day Care, After School Club and Kids Camps. The school is a purpose built facility incorporating six classrooms, astro and grass play areas plus school collection and drop off services.
Sector: Education
Website: www.MullingarMontessori.ie – Launched Tuesday December 11th 2018
The Brief
- Design & Create the school's first website, optimised for mobile
- Showcase the state of the art classrooms, outdoor astro and grass recreation areas
- Facilitate online booking requests for a school visit and tour
- Detail the six core services the school offers including curriculum and timetable
- Highlight the high standards of education, nutrition and range of activities
- Search Engine Optimise the website to rank on page one of Google Search Results for key search terms
- Reduce phone calls and emails to office by making important information available online for parents such as school calendar, eircode and directions
Project Goals
- Increase Revenue to use online marketing to fill any available capacity in Full Day Care, After School Care or Holiday Camps
- Maximise Profitability raise percentage of full day care attendees vs ECCE hours only while maintaining cost base
- Raise Brand Awareness increase visibility of school and services online to attract parents who are outside the existing direct referral community
- Promote After School Care harness existing Google Search Traffic to make parents aware of the school collection, dinner, homework and activities available
- Highlight Summer, Easter & Halloween Camps make parents aware that there are three camps available throughout the year
- Online Forms for Parents create a call to action booking form for parents wishing to see the school and meet the management
- Reduce Calls and Emails for term dates, opening hours, ECCE links, directions etc., this information is available online for parents
Website Design & Features Screenshot Gallery
Here we have compiled some screenshots of the website design:
The Website Features
Potential Customers
- Parent testimonials
- About us video
- School photo galleries
- School visit request form
- School history
- School features
- School services
- Link to ECCE information
Forms
- School visit request form
- Submit testimonial form
- Contact form
Parent Information
- Detailed service pages
- Class ages and hours
- School calendars
- Daily timetable examples
- Activities by day
- Information on meals
- Links to relevant websites
- Phone, email, eircode
- Link to Google Maps
- School news blog
Mobile
- Call, directions buttons on mobile
- Adapted for tablet and mobile
Technical
- SSL data encryption
- Daily website backups
- Page load speed optimisation
- SEO optimised content
- Analytics visitor reports
- Google Analytics
- Google Maps
- Google My Business
- Google Search Console
1 Year Website Results 2019
Visitor statistics for the year 2019 gathered from Google Analytics:
- 7,375 pages viewed
- 2,909 website sessions
- 1,543 Google visits
- 2,649 website visitors
- 2.54 avg. pages viewed
- 2m 42s avg. visit length
- 83% mobile visitors
- 17% computer visitors
Top 12 Pages 2019
- Homepage – 2,726 views
- Full Day Care – 627
- Summer, Easter, Halloween Camp – 517
- After School Care – 480
- Toddler Montessori Class – 463
- Contact Us – 396
- Montessori Class – 392
- About Us – 381
- Breakfast Club – 224
- School Calendar – 201
- Blog Post – Temple St. Hospital – 143
- Blog Page – 130
Google Search Results Rankings
Search Engine Optimisation (SEO) work helps the website rank above competitors in Google for targeted keywords.
Project Stages
- Domain Name Registration
- Client Interview
- Industry Research
- Set Client and User Goals
- Set Key Performance Indicators
- Information Architecture
- Two Day Photo Shoot
- Website Design
- Google Keyword Research
- Copywriting
- Website Hosting Setup
- Image Photoshop Work
- Email Setup
- Website Development
- Website Data Encryption
- Mobile Responsive Edits and Testing
- Google Submissions
- Google Verification
- Client Training
- Website Testing
- Website Launch
- Monthly Software Updates and Ongoing SEO + KPI’s
Client Experience
Reflections from the school owner on the online project:
“I should have got this website years ago. Prospective Parents book school visits online every week. It works 24/7 to answer questions of existing parents re calendar dates or camps. Our Google rankings mean we are top of the results for anyone searching for our services in Mullingar. The website helps market the school, saves time and beautifully showcases our facilities.”
- Ursula Keenan (Owner, Mullingar Montessori + The Den)
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